Strategic content support—at the level your work deserves.
These packages turn your expertise, programs, stories and existing media into clear, consistent content that strengthens visibility and helps the right families, schools and partners understand what you offer.
Content Planning & Management
For maintaining a polished, dependable presence with professional execution.
- ✓ Monthly content planning
- ✓ 6 core content pieces
- ✓ Adaptation for up to 2 platforms
- ✓ Caption writing and branded graphics
- ✓ 1 short-form video edit
- ✓ Scheduling and basic keyword research
- ✓ Monthly performance snapshot
Content Strategy & Growth
For connecting content to enrollment, visibility, partnerships and business priorities.
- ✓ Monthly strategy meeting
- ✓ Customized content calendar
- ✓ 10 core content pieces
- ✓ Adaptation for up to 3 platforms
- ✓ Custom copy and graphics
- ✓ Up to 3 short-form video edits
- ✓ SEO-informed topics and calls to action
- ✓ Monthly analytics and recommendations
Fractional Content Partner
For higher-level content leadership across social, video, campaigns and digital visibility.
- ✓ Comprehensive monthly strategy
- ✓ 12 core content pieces
- ✓ Adaptation for up to 3 platforms
- ✓ Up to 5 short-form video edits
- ✓ Campaign and launch planning
- ✓ Content repurposing system
- ✓ SEO and website-content recommendations
- ✓ Priority support and performance review
What the difference looks like in practice
Content Planning & Management
The primary question: What are we posting this month, and when?
You share upcoming dates, services and available media. I organize six strong topics, write the captions, create the visuals, schedule the content and provide a performance snapshot.
Content Strategy & Growth
The primary question: What should we communicate, to whom, and what action should it support?
We choose a business priority, define the audience, select content pillars, plan calls to action and use analytics to improve the next month.
Fractional Content Partner
The primary question: How should the complete content ecosystem support the business?
I work more like an outsourced content director—connecting social media, video, SEO, website opportunities, launches, partnerships and performance. One strong idea is deliberately repurposed instead of being used once and forgotten.
Examples of content we might develop
| Business priority | Possible content | Intended next step |
|---|---|---|
| Increase tutoring inquiries | “Three signs your child’s struggle may be a learning gap—not a lack of effort.” | Schedule an assessment or consultation |
| Build founder authority | A short video sharing what parents misunderstand about critical thinking and test preparation. | Follow, save, share or visit the website |
| Explain a complex service | A carousel showing assessment → learning plan → tutor match → progress reporting. | Understand the process and inquire |
| Promote a deadline | A coordinated sequence of awareness, education, proof and enrollment reminders. | Register before the stated date |
| Strengthen partnerships | Program outcomes, partner recognition and behind-the-scenes implementation stories. | Encourage school or organizational inquiries |
| Repurpose expertise | Turn an interview, workshop or long-form video into multiple short, platform-appropriate assets. | Extend the life and reach of existing work |
Examples illustrate possibilities only. Monthly topics and claims are selected together and approved before publication.
How we would work together
What you provide
- Business priorities, dates and accurate program information
- Available photographs, logos and brand materials
- Raw video footage for included video edits
- Timely review and approval
- Access to the agreed social accounts and scheduling tools
Scope boundaries
- Paid advertising and ad spend are separate
- On-site filming or professional photography is separate
- Daily community management and customer-service responses are not included
- Extensive website development is separate
- Traffic, follower or sales results cannot be guaranteed
- Additional platforms or deliverables require an adjusted scope
Individual and add-on services
| Additional short-form video edit | $150 each |
| Longer video montage | Starting at $350 |
| Additional social post | $100 |
| 60-minute strategy session | $175 |
| Social media/profile audit | $350 |
| Website SEO review | $500 |
| On-site content capture | $150/hour, two-hour minimum |
| Rush work under 48 hours | Add 25% |
A focused three-month beginning
Monthly packages begin with an initial three-month engagement. The first month establishes voice, priorities and workflow; months two and three create enough consistency and performance information to make thoughtful adjustments.