Creative strategy • Social media • Video • SEO

Strategic content support—at the level your work deserves.

These packages turn your expertise, programs, stories and existing media into clear, consistent content that strengthens visibility and helps the right families, schools and partners understand what you offer.

A “core content piece” is one original idea or story. It may be adapted for Instagram, Facebook and LinkedIn so that the message fits each platform without charging you for three entirely separate concepts.
Consistent presence

Content Planning & Management

$1,250 / month

For maintaining a polished, dependable presence with professional execution.

  • ✓ Monthly content planning
  • ✓ 6 core content pieces
  • ✓ Adaptation for up to 2 platforms
  • ✓ Caption writing and branded graphics
  • ✓ 1 short-form video edit
  • ✓ Scheduling and basic keyword research
  • ✓ Monthly performance snapshot
Strategic leadership

Fractional Content Partner

$2,750 / month

For higher-level content leadership across social, video, campaigns and digital visibility.

  • ✓ Comprehensive monthly strategy
  • ✓ 12 core content pieces
  • ✓ Adaptation for up to 3 platforms
  • ✓ Up to 5 short-form video edits
  • ✓ Campaign and launch planning
  • ✓ Content repurposing system
  • ✓ SEO and website-content recommendations
  • ✓ Priority support and performance review

What the difference looks like in practice

Content Planning & Management

The primary question: What are we posting this month, and when?

You share upcoming dates, services and available media. I organize six strong topics, write the captions, create the visuals, schedule the content and provide a performance snapshot.

Example month: a tutoring tip, a test-prep reminder, a parent question, a founder insight, a student-success story and one edited video.

Content Strategy & Growth

The primary question: What should we communicate, to whom, and what action should it support?

We choose a business priority, define the audience, select content pillars, plan calls to action and use analytics to improve the next month.

Example month: build a sequence around assessment enrollment—parent pain point, educational guidance, proof, founder authority, program explanation, deadline reminder and website-directed calls to action.

Fractional Content Partner

The primary question: How should the complete content ecosystem support the business?

I work more like an outsourced content director—connecting social media, video, SEO, website opportunities, launches, partnerships and performance. One strong idea is deliberately repurposed instead of being used once and forgotten.

Example: one 10-minute founder video becomes three short videos, one educational carousel, two quote graphics, a website article opportunity, an email topic and a coordinated call to action.

Examples of content we might develop

Business priorityPossible contentIntended next step
Increase tutoring inquiries“Three signs your child’s struggle may be a learning gap—not a lack of effort.”Schedule an assessment or consultation
Build founder authorityA short video sharing what parents misunderstand about critical thinking and test preparation.Follow, save, share or visit the website
Explain a complex serviceA carousel showing assessment → learning plan → tutor match → progress reporting.Understand the process and inquire
Promote a deadlineA coordinated sequence of awareness, education, proof and enrollment reminders.Register before the stated date
Strengthen partnershipsProgram outcomes, partner recognition and behind-the-scenes implementation stories.Encourage school or organizational inquiries
Repurpose expertiseTurn an interview, workshop or long-form video into multiple short, platform-appropriate assets.Extend the life and reach of existing work

Examples illustrate possibilities only. Monthly topics and claims are selected together and approved before publication.

How we would work together

01 • PRIORITIESYou identify upcoming programs, deadlines, audiences and business needs.
02 • STRATEGYI translate those priorities into themes, formats, keywords and calls to action.
03 • CREATE & APPROVEI develop the copy, graphics and edits; you approve content before publication.
04 • PUBLISH & LEARNI schedule approved content and use performance data to guide the next cycle.

What you provide

  • Business priorities, dates and accurate program information
  • Available photographs, logos and brand materials
  • Raw video footage for included video edits
  • Timely review and approval
  • Access to the agreed social accounts and scheduling tools

Scope boundaries

  • Paid advertising and ad spend are separate
  • On-site filming or professional photography is separate
  • Daily community management and customer-service responses are not included
  • Extensive website development is separate
  • Traffic, follower or sales results cannot be guaranteed
  • Additional platforms or deliverables require an adjusted scope

Individual and add-on services

Additional short-form video edit$150 each
Longer video montageStarting at $350
Additional social post$100
60-minute strategy session$175
Social media/profile audit$350
Website SEO review$500
On-site content capture$150/hour, two-hour minimum
Rush work under 48 hoursAdd 25%

A focused three-month beginning

Monthly packages begin with an initial three-month engagement. The first month establishes voice, priorities and workflow; months two and three create enough consistency and performance information to make thoughtful adjustments.